New York School of Rock

The School of Rock is a coalition of music education schools that teach music to high school and middle school kids. They offer camps and various after school programs that teach kids how to play, build confidence, and learn how to express themselves artistically. They were looking to build awareness and get more kids interested and excited about their offerings.

The ads ran in various locations in and around New York City as outdoor, bus shelters and wild postings and posters. The ads were also used for display and in social media.