AT&T

AT&T is always looking to one-up their competition. By offering a laptop connect card, they were able to give consumers superior internet connectivity even in places where they would normally have trouble getting online. For this campaign we used Bill Curtis, a seasoned TV investigative reporter, best known as the host of various crime shows, solving open investigations and unsolved mysteries. He can also knock back an unprecedented number of Mai-Tais.

AT&T has many plans for its mobile customers. It’s ability to offer competitive offerings has helped it stay successful. This idea brings the notion of roll-over-minutes to life and actually makes the unused minutes a tangible object so that they seem more valuable.

If you’re lactose intolerant, my appologies.