Bank of America
I worked on Bank of America for about a year at BBDO. During that time they were the official bank of Major League Baseball and the official bank of The San Francisco MoMA.
We were able to do a lot of stuff that wasn’t about IRA’s or checking accounts, though we did some nice work on that too.
A giant social idea for Red Sox fans.
To call this an outdoor board really short changes the idea. This is really a social branding idea that I built for Bank of America that started with a billboard. And as luck would have it, it was also the year that Boston just happened to win the World Series.
A TV spot for Bank Americard.
The San Francisco MoMA curated a show dedicated to Matise and his paper and sculptural works. Bank of America was proud to be the official bank of the exibition. These ads ran around the city prior to the show.
