BNY Mellon - Wealth Management

If I had a dollar for every time I’ve heard: “the client isn’t afraid of humor, but it has to be smart humor…” Fortunately in this case, it was actually true. The CEO of Wealth Management was brave and wanted to do something beyond just the standard “smart with a wink” type ads. I love this campaign. I wish they had let us do more, but the CEO got fired, they pulled the budget and I quit shortly thereafter.