The IAVA - The Iraq and Afghanistan Veterans Association

Suicide rates for Vets is at an all-time high. Men and women are returning from wars oversees and while they have friends and family, many of the people they are surrounded by simply don’t know how to help or can’t relate to what these soldiers have been through.

This campaign was meant to bring awareness to the IAVA and to simply help vets realize that there is help and resources available to them. It wanted to relay the message that there were other vets state-side who have been through what they have been through.

These ads ran in every state in the country, in both English and Spanish, and vets and their families reached out with non-stop praise. The response was truly moving.