The National Park Service
Most people think of the National Parks as Yosemite and Yellowstone, but its reach is actually much broader than that. The National Park Service oversees many important American sites. Among them is the Lincoln Memorial, Martin Luther King’s birth home, and the Statue of Liberty.
Because the Park Service was about to have its 100 year anniversary we used it to reframe their brand. By connecting the parks to the history of the United States we were able to not only tell a story of the parks themselves but also ground their historical significance and majestic beauty in something solely American - creating an updated and engaging context for the next generation.
This campaign was largely digital, highlighting the 100 year anniversary of the National Park Service and encouraging viewers to join in and find their own story of America.
